Case Athtletics Union
In Dutch sports, running falls under the Royal Dutch Athletics Federation. With over 140,000 members, the Royal Dutch Athletics Federation takes position 8 of the largest sports federations in the Netherlands. With an estimate of at least 2.4 million runners, more than 2,000 events per year and almost 400 federations, running has greatly increased in popularity in the Netherlands in recent years. In cooperation with Sportscloud, the Royal Dutch Athletics Federation has developed a strategy to map out this market in order to get to know the runner on an individual level.
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