Koninklijke Wandel Bond Nederland (KWBN) has 55,000 members and over 1,000 member organizations who organize 1,500 events on a yearly basis. 300,000 unique visitors participate in this, but this is merely a fraction of the in total 10.5 million hikers in our country. People who head out on a beautiful Sunday to wander through the woods or go on a brisk walk on the beach. KWBN wants to be there for them, too. Hiking is one of the fastest growing sports in the Netherlands. But the fact that so many people go hiking outside of an association, causes the role of KWBN to change. SportsCloud helps KWBN with their transition.
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